Travelers Insurance has launched its first mobile applications to accommodate the needs of consumers who turn to smartphones to help conduct business around their personal auto policies. The Auto Accident Help application is available for iPhone users, and Quick Connect is available for BlackBerry smartphones.

(For an article on one of the earliest iPhone apps, click here.)

Both mobile applications are free for users to download. Auto Accident Help can be accessed at the iTunes store, and Quick Connect is available on the Travelers Web site (www.travelers.com).

The new mobile applications provide assistance for iPhone and BlackBerry smartphone users in case of an automobile accident. Travelers’ customers will be able to start the auto claim process directly through the iPhone application and the mobile Web site.

“Immediately after an accident, it is natural to feel unsure about what steps to take, and we want to be there to help guide people through the process,” says Patrick Gee, senior vice president for Travelers personal insurance claims. “Our new mobile applications allow us to do so by helping consumers with the necessary and important steps after an auto accident.”

Integrating Travelers’ online claims reporting into the new mobile applications is part of the company’s ongoing mobile strategy that first began with the launch of the mobile Web site in late November 2009. The number of people accessing news and information daily on the mobile Web more than doubled in 2009 when compared with 2008, according to comScore, the marketing research firm for Internet business.

“It’s clear mobile devices have become a necessity to many,” says Andrea Stalf, vice president for Travelers personal insurance marketing. “These mobile applications are another example of how Travelers is staying in touch with consumers’ evolving demands.”

For information about the Auto Accident Help and Quick Connect mobile applications and all of Travelers’ mobile tools, visit www.travelers.com/mobiletools.