By Dave Lenckus, contributing writer
Green: Environmentally friendly, nascent, emerging and the color of money. Distinctly different interpretations, yet all apply to the green revolution in the insurance market.
As businesses and private citizens increasingly focus on going green–whether for altruistic reasons or to reduce energy costs, whether to comply with local building ordinances or because it makes good business sense–insurers continue to respond with new and refined products and services, and more producers are specializing in this coverage.
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