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Santa may have the world’s most famous list, but he doesn’t share it with the rest of us. Take a look around and you’ll see lists almost everywhere: a restaurant’s menu, the airport’s big marquee showing flight arrivals and departures and David Letterman’s Top 10. Most people make gift lists for Christmas, shopping lists for trips to the grocer, and even enemies lists, though that term fell out of favor after the Nixon administration.

Read a previous article from Louie Castoria: “Fire the client? Sometimes it’s worth it.”

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Louie Castoria

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