Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The 1974 ad campaign for Burger King, “Have it Your Way,” appealed to the young crowd and their rebellious ways and demand for quality products without sacrificing the “fast” in fast food.

In 1974, I was in my junior year at college (Rensselaer Polytechnic Institute in Troy, N.Y.) and for some reason–most likely its availability at the wee hours of the morning after pulling an all-nighter in the design studio–Jack-in-the-Box was definitely the burger of choice. (There also was a tiny hole-in-the-wall fast food place that was one of a kind, selling 2-inch long hot dogs with everything on them, but that’s a whole different story.)

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.