The 1974 ad campaign for Burger King, “Have it Your Way,” appealed to the young crowd and their rebellious ways and demand for quality products without sacrificing the “fast” in fast food.

In 1974, I was in my junior year at college (Rensselaer Polytechnic Institute in Troy, N.Y.) and for some reason–most likely its availability at the wee hours of the morning after pulling an all-nighter in the design studio–Jack-in-the-Box was definitely the burger of choice. (There also was a tiny hole-in-the-wall fast food place that was one of a kind, selling 2-inch long hot dogs with everything on them, but that's a whole different story.)

Right about now, I'm sure you are asking yourselves what the heck does fast food and a 40-year-old ad campaign have to do with independent agents and the selling of insurance. Believe it or not, they are both about technology and service.