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The Institutes have introduced a set of ethical guidelines designed to assist all insurance professionals, based on the Code applicable to all CPCUs and those seeking the CPCU designation.

Supporting these “Ethical Guidelines for Insurance Professionals” (see the accompanying sidebar) is a nine-part educational program that will not only clear up confusion about the true meaning of ethics, but also help insurance personnel examine and resolve ethical issues. The course is practical and actually engaging in its content and ability to teach concepts of ethical decision-making.

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