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Insurers plan to invest $84 million, on average, over the next three years to improve their multi-channel distribution strategies, according to findings of a global survey of 125 insurers by Accenture.

The survey also indicates that insurers will shift investment priorities to mobile technologies, digital marketing–including social media such as Facebook–and channel integration over the next three years. While a limited number of insurers report their current investments are focused on creating mobile capabilities, improving digital marketing, and integrating channels (19 percent, 34 percent and 36 percent, respectively), a higher percentage of insurers are planning or considering investments in these areas for the near future (62 percent, 49 percent and 44 percent, respectively).

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