By Cyndy Smith & Karen Youngman

We are all creatures of habit. We delight in the familiar. We worry about things upsetting our routine. In addition, all too often, we tend to resist change--sometimes vehemently. This is just human nature.

While these are natural tendencies, they can be barriers to progress--personally and in our work lives. Overcoming them requires that we leave behind the familiar, open ourselves to new ideas and embrace change. That's the premise behind an Independent Agency System industry-wide initiative--the Real Time/Download Campaign's "21 Day Challenge."

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