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Many companies find themselves caught in a vicious circle. They need specialized capabilities in building new applications but don’t have the available talent in-house to develop those systems. With little or no choice, they turn to outsourcers or contractors to bail them out.

Meanwhile, full-time staffers perform routine maintenance work that offers none of the professional challenges that can inspire workers to expand their skills.

Nationwide Insurance opted to try something different and, in 2008, opened an IT development center for its staff.

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