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The cowboys of the Old West lived by such homespun advice as, “Don’t squat with your spurs on.” Hard to argue with that one.

One piece of frontier wisdom, though, might be more debatable: “Wide open spaces don’t breed no chatterboxes.” Double negative notwithstanding, I reckon the cowpoke who came up with that one was gone long before he had a chance to meet up with the wide open spaces of social media sites, where the chatter trails mosey on as far as the eye can read.

Social media, the latest frontier, is among the most hyped developments I can remember, but as with most hyped entities, people don’t really understand what lies beyond the buzz. So, let’s take a look.

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