Thanks to the Internet, today power rests with the buyer, who can instantly access information for such purposes as price comparisons, quality ratings and customer opinions. You can no longer hide suboptimal products and services.
For those thinking about purchasing workers' compensation, liability, directors and officers, or other insurance products, Google is their new home page–as it is for people looking to buy other products in different industries.
Plus, traditional advertising and marketing tactics often lead prospects to Google, Yahoo or other search engines.
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