Silanis Technology, a provider of electronic signature process management solutions to the insurance industry, shared its views regarding the impact Apple's new iPad will have on insurers' largest channel. According to Silanis, the iPad will remove the final hurdle for achieving mass adoption of electronic signatures in the agent channel--a move that will reduce application cycle times, not-in-good-order (NIGO) applications, and processing costs.
"While some of our insurance customers are seeing solid e-signature adoption rates in their agent channel, it lags the 90 percent adoption that the direct-to-consumer channel is seeing," says Tommy Petrogiannis, CEO and founder of Silanis Technology. "The iPad promises to significantly drive acceptance upward."
The independent agent channel is often responsible for the majority of an insurance carrier's revenues. But despite all of the advancements in e-signature technology, forecasts that 85 percent of carriers will have an e-application in place within the next two years, and proven ROI in the direct channel, the agent channel has been the most challenging to automate up until now.
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