As originally appeared in NU ONLINE NEWS SERVICE, MARCH 26, 1:35 P.M. EDT

NASHVILLE, Tenn.--Success strategies for independent insurance agents should include community involvement and providing value-added services, consultants advised at an industry conference.

That counsel came during a session at the 34th national conference of the AMS Users Group here, which also dealt with redefining agency branding and cultural fit and improving a firm's reputation.

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