Liberty Mutual Looks To Lead Societal Dialogue On 'Responsibility'

Ted Kelly, head of Liberty Mutual Group, speaks with NU Editor Sam Friedman about how his company's multimedia branding initiative, "The Responsibility Project," reflects his corporate culture of "doing the right thing."

By Staff Writer | Updated on March 28, 2010

It’s not easy to get Edmund F. Kelly to talk about himself. Not that the iconic leader of Liberty Mutual Group is shy in terms of speaking his mind–indeed, he is well-known for pulling no punches in his frequent speeches at industry conferences.

However, whenever he’s asked to consider his personal impact on the organization–such as the launch of Liberty’s provocative “Responsibility Project,” or his stature and influence in the business at large–the company’s high-profile chair, president and chief executive officer defaults to a discussion focusing on those around him.

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