It's not easy to get Edmund F. Kelly to talk about himself. Not that the iconic leader of Liberty Mutual Group is shy in terms of speaking his mind–indeed, he is well-known for pulling no punches in his frequent speeches at industry conferences.

However, whenever he's asked to consider his personal impact on the organization–such as the launch of Liberty's provocative “Responsibility Project,” or his stature and influence in the business at large–the company's high-profile chair, president and chief executive officer defaults to a discussion focusing on those around him.

“It all comes back to the company,” he said during an exclusive interview with National Underwriter. “We have a team approach here, and our success depends on everyone buying into the culture of responsibility we've established.”

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