Anyone who has attended a panel discussion at NAPSLO over the last few years has heard one question come up over and over again, mainly addressed to wholesaler broker members:

"Where do you add value? How does your firm define its value proposition?"

Kevin Westrope, a NAPSLO board member and co-chair of NAPSLO's Communications & Technology Committee, provides an answer that's becoming more and more common among NAPSLO members.

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