Smartphone users, particularly the zealous followers of Apple's iPhone, are passionate about their devices. After all, how many consumer products can transform into something totally new for a few extra dollars, or better yet, for free? By shopping the 140,000-plus applications at Apple's App Store, you can turn your phone into a flute, a magnifying glass, a carpenter's level, a bar code scanner, a jogger's odometer — even pay your car insurance premium.
The iPhone and rival smartphones are no longer perceived as just expensive toys for posting tweets and uploading YouTube videos. Market demographics have clearly captured the attention of financial services companies. Business users outnumber consumers 2 to 1, according to NielsenWire. While the market is broadening, users are predominantly male between ages 25 and 34 who earn more than $100,000 a year — making them good risks and excellent candidates for selling and servicing financial products.
Leading Carriers Making a Splash
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
