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The Main Street America Group announced that Steve Peeters, a highly regarded property-casualty insurance executive, who most recently was president and COO of Jacksonville, Fla.-based Zurich Insurance Services, has joined The Main Street America Group as vice president, commercial lines product.

Peeters will be a member of Main Street America’s senior management team and report to Tom Van Berkel, the company’s chairman, president and CEO. He replaces Henry Pippins, the organization’s former head of commercial lines, who has moved into a new role as president of Main Street America’s Midwest region.

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