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Did you catch the premiere of “Undercover Boss” on CBS after the Super Bowl? It’s a reality show about CEOs taking on lower-level jobs in their companies, where they get their hands dirty and see how the operation really functions. I think it would be a great idea if insurance industry CEOs did that regularly–on- or off-camera!

The second episode was about the CEO of Hooters. In one segment, the exec is giving out coupons with two Hooters girls in their trademark uniforms. People–particularly women–were not shy about telling them they should be ashamed of themselves for how the chain exploits women to sell lousy food.

Insurance CEOs would also get an earful if they dealt regularly with front-line personnel and customers. Wouldn’t it be great if an insurance company CEO had to go out with adjusters to settle some difficult claims? Or if they had to man the phones for a few days and deal with confused, impatient or even enraged claimants?

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