Ross Buchmueller, president and chief executive officer with PURE Risk Management LLC, will expand its member-owned reciprocal insurer, to offer comprehensive, customized property and casualty insurance coverage to responsible owners of well-built, high value homes in Rhode Island. PURE will also offer automobile, jewelry, art, personal liability and watercraft insurance to qualified individuals and families.

By providing customized coverage options without imposing mandatory hurricane deductibles, PURE offers cost-effective flexibility. PURE plans to help its members (policyholders) develop sound practices to protect their homes and valuable property, as it has done in the other states it serves.

In addition to Rhode Island, PURE currently serves members in New York, New Jersey, Connecticut, Florida and South Carolina, and has obtained licenses in Texas, Alabama, North Carolina and Georgia. Since PURE began writing policies in 2007, PURE's members have reported average savings of more than $3,200 on their annual insurance costs. PURE also provides significant insurance benefits not offered by other providers by tailoring its policies and products to specifically meet the needs of the high net worth market. PURE's High Value Homeowners policy includes $50,000 of coverage for jewelry that is lost, misplaced or stolen at $25,000 per item.