Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Vito Manzi, vice president commercial lines production and marketing, Julius A. Rose., Inc.

Insurance companies tend to listen to producers more during a soft market than a hard market. In a soft market, [carriers] are seeking business opportunities and look for ‘ease of doing business’ suggestions. They are more receptive to niche and other marketing strategies. They look for ways to enhance their product to give them a competitive advantage. In a hard market, they pick and choose based on their appetites and experience and are more reluctant to consider suggestions from producers.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.