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Is the glass half empty, or is it half full? By many measures the insurance industry has had the worst couple of years in a long time–and yet the industry, particularly property/casualty, rode a mild hurricane season, redundant reserves, and the nondiscretionary nature of its business to an encouraging conclusion in 2009. A weakened but still strong insurance vertical is poised for growth in 2010 and beyond, assuming the “green shoots” keep sprouting and growing.

Where would growth come from? Any general uptick in economic activity will generate a larger insurable pie. But insurance is a mature industry marked by slow growth and low profit margins. Many of its products are regarded by the purchasing public as commodities that are bought (and sold) largely on price. How can the IT shop of an insurance carrier help position the company for growth? There are a couple of obvious levers IT can help to pull in combination with its business partners.

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