In a rapidly evolving digital world, comparing the highly regarded Tylenol recall of 1982 to the current recall of Toyota automobiles is like comparing “the Apple 2e computer of 25 years ago to the Apple iPad. It's an entirely different world,” a reputation risk management expert says.
Chris Gidez, director of risk management and crisis communications at Hill & Knowlton, a public relations firm, told National Underwriter that while Tylenol is considered the “gold standard” for risk management, that recall, the result of product tampering, happened at a different time–before the age of the Internet.
“You can't compare this to Tylenol. It's an entirely different world,” Mr. Gidez said, noting that the product tampering that led to its recall was “before the age of the Internet…which changed everything. It was before the age of internal e-mails, which can leak out, and before the age of 24-hour cable.”
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
