While many agents specializing in personal lines cite stability and customer retention as the reasons for their involvement with the line, most who are dedicated to selling personal lines auto and homeowners share one attribute: they like to help people, which is important in a poor economy.
“I love helping people,” said Celia Santana, CEO and president of Personal Risk Management Solutions, New York, who started in personal lines 17 years ago. “The fact that Personal Risk Management Solutions has a singular focus and passion for serving clients in this business really makes a difference in our service.” 
“Being successful in this business requires some type of involvement or connection with the community,” said Bruce C. Robins, president of Robins Insurance Agency Inc., Nashville, Tenn. “We work very hard to maintain persistency.”
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