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The Insurance Accounting & Systems Association, Inc. (IASA), is planning a special seminar, “Boot Camp for Selling and Marketing to Insurance Companies,” which will be offered prior to the association’s spring planning meeting, March 11 and 12, at the Orlando (Fla.) World Center Marriott.

The program will begin at noon on Thurs., March 11, with opening remarks by Jim Keal, CFO for Accident Fund Group and current IASA president, followed by sessions on social media for insurance, a CFO/CIO panel, lead generation, and the soup to nuts of the sales process. The day will end with a networking reception for all attendees. Sessions resume on Friday, March 12 at 7:30 a.m. and will include an insurance industry press panel featuring Sam Friedman, editor in chief of National Underwriter magazine, building an effective brand, electronic and Web marketing, and crafting the perfect message. The program will conclude at noon.

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