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Aflac recently made headlines with a survey revealing that the Columbus, Ga.-based direct writer was the No. 1 preferred carrier for voluntary insurance among independent insurance brokers. The survey of 358 brokers, conducted by business intelligence consulting firm Personified, also revealed a 25 percent increase in familiarity among brokers, the largest increase of any carrier.

AA&B spoke with Ron Agypt, vice president of broker sales, about the Aflac for Brokers program and why “the Duck” is becoming so popular with independent producers.

AA&B: What were the main reasons cited by survey respondents as why they liked doing business with Aflac?

Agypt: The top reasons cited were: 1. Prompt and efficient claims payment; this was overwhelmingly the reason given (claims are paid in less than four days) 2. Great customer service (Aflac ranks No. 1 in overall satisfaction with service levels among participating national insurance carriers, according to Rockhopper Research’s 2009 Customer Loyalty Survey) 3. Stability 4. Easy to work with.

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