When contractors are in the market for insurance, they may focus solely on cost and coverage level. In fact, most construction businesses undoubtedly look at insurance as a required expense that only delivers value when something goes wrong.
Agents who want to strengthen their long-term relationships with their construction contractor customers, however, can build a solid case for looking beyond the numbers.
The first step is to walk these customers through the services that can make one insurer a better choice than others. The second is to explain how loss prevention is about more than the dollar-and-cents savings from avoiding accidents.
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