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The success of Fireman’s Fund’s new midmarket personal lines auto product, which launched Dec. 17, hinges on buy-in from the insurer’s independent agency force and the implementation of a new Internet-based sales and service platform.

The Allianz Personal Auto Policy, now available in 11 states, offers “affordability, precision pricing, and quality claims service to customers,” and parallels what Fund parent Allianz already offers to its high-net-worth clients with its Prestige Auto product, said Duke Daugherty, vice president of personal auto insurance for the Fund.

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