Smart independent agents and brokers are actively helping their commercial real estate accounts leverage the "green" opportunity. Here are three reasons why that approach makes sense:

1. Green business is good business.
The green movement has always been about the environment--and progressive property owners and managers improve the environment with green building plans and other valuable tools. They are improving air and water quality, reducing solid waste and dependence on fossil fuel use, and conserving water and forest ecosystems.

But in the last several years, the green movement has also been about smart business practices.
Property owners and managers are seeking ways to stay competitive in today's challenging times. The advancing green movement could be the golden ticket that offers a wealth of opportunities to serve their immediate needs while at the same time helping the environment. That's because building owners and managers can leverage cost savings and other green benefits that produce an undeniable return on investment:
o Green initiatives ultimately result in reductions to energy, water and maintenance costs
o All else being equal, green businesses are looked upon more favorably
o Green building concepts drive appreciation of building values and increase investor desirability
o Tenants are attracted to space that increases employee comfort level while enhancing public image
o Green workspace results in happier employees and less absenteeism
o Buildings that document their green progress are eligible for insurance premium credits from some insurers and program administrators.