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For most agencies, personal insurance has become very different in the past few years. With the downturn in the economy and competition as fierce as ever, it is increasingly difficult not only to find new business, but also to hold on to existing customers. People are shopping. So how do we hold on to our customers and find new business? One solid answer is account rounding.

Most people do not properly insure the toys–motorcycles, boats, jet skis, all-terrain vehicles (ATVs), snowmobiles, recreational vehicles. Providing your customers the proper advice and coverage may not only add to your bottom line and retention rate, but can enhance your reputation as well.

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