Several years ago, Scottsdale Insurance Company adopted a customer-centric strategy to create loyalty among its customers and better manage market fluctuations–a prescient move considering today’s tough economic climate. Joe Griffith, vice president of IT, led the way in creating a similar shift in the company’s IT department.

“I’ve really tried to move the IT organization away from being an order taker and toward being a strategic consulting partner and solution provider to our business partners,” Griffith explains. “Over the past five years, we have invested in and improved IT to where our customers now see IT as a differentiator.”

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