In the insurance business–as in any business–if you’re not growing, you’re dying. Growth requires “new”–new products, new markets, and new customers.

In the current market, according to Kimberly Harris-Ferrante, vice president and distinguished analyst at Gartner, carriers have done some retrenching, but new-product development still remains a priority at growth-focused insurers. Additionally, many carriers are concerned with their ability to better manage the product portfolio.

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