While producer priorities and perceptions of how well insurersare fulfilling their needs are often alike no matter the age,gender or race of respondents, there are some significantdifferences carriers should be aware of–especially when it comes tothe size of an agency or brokerage, a new survey conductedexclusively by Deloitte for National Underwriter demonstrates.

“If theyare truly committed to growth, carriers may want to considerdeveloping different strategies along the organizational sizespectrum to connect with producers,” suggested Rick Berry,director, Deloitte Consulting LLP.

The vast majority of the 1,596 qualified producers surveyed byDeloitte's Insurance Industry Group, in partnership with NU, werewhite (89.3 percent), male (77.6 percent) and from the Baby Boomergeneration–those age 45 to 63 (65.9 percent).

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