While producer priorities and perceptions of how well insurers are fulfilling their needs are often alike no matter the age, gender or race of respondents, there are some significant differences carriers should be aware of–especially when it comes to the size of an agency or brokerage, a new survey conducted exclusively by Deloitte for National Underwriter demonstrates.

“If they are truly committed to growth, carriers may want to consider developing different strategies along the organizational size spectrum to connect with producers,” suggested Rick Berry, director, Deloitte Consulting LLP.

The vast majority of the 1,596 qualified producers surveyed by Deloitte’s Insurance Industry Group, in partnership with NU, were white (89.3 percent), male (77.6 percent) and from the Baby Boomer generation–those age 45 to 63 (65.9 percent).

The survey base was an experienced lot, as 45.6 percent boasted between 30- and 44 years in the business, while another 34.2 percent reported serving between 15- and 29 years.

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