Strategy Meets Action (SMA), an insurance analyst firm, hasannounced the launch of its Insurance Ecosystem Research Series andthe availability of the first two reports in the series, "TheInsurance Ecosystem: A Guide to the Marketplace," and "Riding theWave: Insurer Technology Spending, Drivers, and Approaches."

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The research results paint an optimistic picture, with 76percent of those surveyed indicating they will increase or holdbudgets steady as 2010 begins. The number-one business driver fortechnology decisions identified by 66 percent of survey respondentsis growth, with most insurers focusing on growth in current linesand current markets.

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To drive this growth, IT spending continues to shift toward thefront end of the value chain, with 66 percent of respondentsplanning to increase spending in marketing and product developmentover the next three years.

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"The insurance industry is silently transforming," says DebSmallwood, founder of SMA and co-author of the report series."Demands for creative solution approaches are being driven byeconomic turbulence, shifting demographics, and the maturation ofadvanced technologies. Our series is a fresh lens into theinsurance industry--evaluating the market's next generation ofbusiness and technology capabilities from the perspectives of bothbuyers and sellers of technology. This research presents betterunderstanding of what, why, how, and where the money is beingspent."

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For more information about the SMA Insurance Ecosystem ResearchSeries, contact Smallwood at [email protected].

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