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Buyers Want Insurers To Stick With Them

Commercial insurers wondering what they need to do to attract and hang on to their customers got an earful from the 411 buyers responding to open-ended questions about what they want from their carriers.

By Staff Writer | Updated on October 18, 2009

Commercial insurers wondering what they need to do to attract and hang on to their customers got an earful from the 411 buyers responding to open-ended questions about what they want from their carriers, as part of the first Risk Manager Choice Awards survey, conducted by the Flasp?hler Research Group in partnership with National Underwriter.

Forty-five percent of risk managers surveyed said their relationships with insurers are “improving,” but many had a lot to say when asked: “In what way, specifically, are relationships improving, and why?”

Sticking with a client long-term, through good and bad times, was a key attribute mentioned by many of the risk managers responding to the survey.

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