A few weeks ago, I’ll admit that I fell for the marketing. I’ve admired the iPhone since its release, but more as a piece of art than a piece of technology. All of a sudden, the commercials seemed so much more convincing. I can cut, copy, and paste? Sure, I do that everyday in Word, but for some reason it looks so much more … extraordinary … when a model’s hand flicks away effortlessly, copying a phone number from a web site and pasting it into the calling box. And then there are the apps. Who hasn’t been impressed at the ingenuity showed in some of the offerings?

Insurers are getting in on the game, with yet another major player — Farmers Insurance — launching a free iPhone app last month that helps an insured submit a claim. Other insurers, such as State Farm and Nationwide, have been touting their apps for several months now. These tools encourage and educate users on how to submit a claim by using a walkthrough approach to the task, even prompting insureds to take photos of damage with the iPhone’s camera, which are then attached to the claim when it is submitted.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.