The insurance industry has traditionally been ahead of the curvewhen it comes to anticipating important trends, getting out infront of large-scale behavioral shifts and rapidly adapting toevolving societal realities.
Insurance is a dynamic instrument that is both a reflection ofour collective conscience and a uniquely adaptable tool to beapplied to our always changing and very human set of challenges. Onsome level, it might be argued that a new paradigm is onlyofficially established and accepted once the insurance industry hasrecognized it as such–conferring status by developing productsdesigned to account for new standards and directly address newrisks.
If we accept that definition ofinsurance policy as bellwether, it seems safe to say thatenvironmental awareness and conservation-minded construction anddevelopment practices are here to stay.
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