AppalachianUnderwriters Inc., Oak Ridge, Tenn., formed a Franchise andAffinity division. Steve Shelton joins the company and will leadthis division.

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This new division will work directly with franchisors,associations and affinity groups to create endorsed products thataccommodate the specific needs of their members.

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Shelton founded Franchise Insurance Specialists, a retail agencydedicated to the franchise division and served as president ofSports & Fitness Insurance Corp., an MGA focused on the healthand fitness industry.

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