AppalachianUnderwriters Inc., Oak Ridge, Tenn., formed a Franchise andAffinity division. Steve Shelton joins the company and will leadthis division.

This new division will work directly with franchisors,associations and affinity groups to create endorsed products thataccommodate the specific needs of their members.

Shelton founded Franchise Insurance Specialists, a retail agencydedicated to the franchise division and served as president ofSports & Fitness Insurance Corp., an MGA focused on the healthand fitness industry.

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