Crawford & Company is introducing a new way to describe the Crawford System of Claims Solutions to clarify its portfolio of businesses.

"Crawford provides [a] comprehensive, global, integrated solution for all corporate, insurer, and reinsurer claims administration," says Jeffrey T. Bowman, Crawford's president and CEO. "We are probably best known for our property/casualty claim services, and they are an important part of what we offer. But we have strategic assets in many other aspects of claims management, and we are committed to delivering the ideal suite of solutions to each client."

Under the system, Crawford's service offerings fall into three areas: claims services, business process outsourcing (BPO), and consulting.

• Through claims services, Crawford delivers task and tactical claims solutions that range from property, motor/auto, and general liability to large-scale, complex property and liability losses.
• Through BPO, Crawford delivers claims solutions from first notice of loss to claims settlement for a variety of product lines.
• Clients also can engage Crawford on a consulting basis to provide high-level analysis and insights in such areas as absence management, fraud detection, educational services, and global program development.

Crawford began considering this new way to organize its services after Bowman became president and CEO in 2008. "As an outcome of strategic planning last year, we began discussing how we could better present our wide variety of services to both existing and potential clients," he says. "After a great deal of analysis of our capabilities, we came up with a way to describe our services that provides more simplicity and clarity and, at the same time, shows how much we offer beyond property/casualty claims services."