Floridians well know the destruction that hurricanes can cause. For too long, however, many residents have believed that a certain amount of damage from hurricanes is inevitable; that the best they can do is endure and rebuild. This belief is misguided — and dangerous. As Florida enters the most active part of the hurricane season, now is the time for residents to focus on how they can better protect their homes, families, and finances from potential disaster.

Research shows that many homeowners are in a state of denial when it comes to their vulnerability to hurricanes. According to a recent Mason-Dixon poll, 83 percent of residents in hurricane-prone areas are insufficiently prepared for hurricane season. Talk to a person who has experienced a storm firsthand, however, and the story changes. The experience delivers a large dose of reality and usually inspires action.

The Federal Alliance for Safe Homes, Inc. (FLASH) found a way for residents to experience the power and destructive capability of a severe weather event without suffering the devastating real-life consequences. StormStruck: A Tale of Two Homes(R) at INNOVENTIONS(R) at Epcot(R) features a spectacular, simulated, 4-D weather experience that combines a variety of weather hazards into one “perfect storm.” Along with the storm experience, guests learn about cutting edge scientific research and new construction technologies that can protect their homes. Created in conjunction with sponsors Renaissance Re, Simpson Strong Tie, and State Farm, StormStruck is a compelling example of the important role that insurers, underwriters, and product manufacturers can play in motivating people to take action.