The insurance industry has traditionally been ahead of the curve when it comes to anticipating important trends, getting out in front of large-scale behavioral shifts and rapidly adapting to evolving societal realities.

Insurance is a dynamic instrument that is both a reflection of our collective conscience and a uniquely adaptable tool to be applied to our always changing and very human set of challenges. On some level, it might be argued that a new paradigm is only officially established and accepted once the insurance industry has recognized it as such–conferring status by developing products designed to account for new standards and directly address new risks.

If we accept that definition of insurance policy as bellwether, it seems safe to say that environmental awareness and conservation-minded construction and development practices are here to stay.

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