In a new survey conducted with more than 250 small commercial agents across the country, analyst firm Novarica has documented the relationship between e-business functionalities delivered through portals and agency management system integration and how this affects agency commissions.

“Convenience, relationship, responsiveness, and speed are the areas most likely to make a carrier the agents’ top choice,” says Karlyn Carnahan, CPCU, a principal in Novarica’s insurance practice who led the research project along with analyst Tse Wei Lim. “While an underwriter relationship may make the difference in whether a carrier is number one or number three for an agent, other factors also are highly correlated with the ‘top carrier’ position.”

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.