In tough times, the decision-making process of the agent becomes pivotal. What are agencies looking for from their carriers? Celent senior analyst Mike Fitzgerald explains how technology is helping carriers move products and make money.

TD: Ease of doing business might be the most important issue in the area of distributing products today as independent agents and brokers want to work with insurers that strive to make the agents’ customers happy. How much emphasis for this are you seeing among carriers and agents?

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