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In January, Fireman’s Fund president and chief executive officer Michael LaRocco announced that parent company Allianz was investing $100 million in Fireman’s Fund’s strategy. The one-year financial investment will upgrade the company’s infrastructure, technology and products. The goal is to make it easier for independent agents and brokers to do business with Fireman’s Fund and to broaden its breadth of products. Senior executives of Fireman’s Fund are on the road this month, in 18 cities and 21 meetings, sharing their strategy, listening to producer input and answering their questions.

Eleanor Barnard, now in charge of Fireman’s Fund’s distribution strategy, talks to AA&B about the steps the company is taking to achieve its goals.

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