MetLife, Inc., has launched its redesigned Web site (www.metlife.com), which features simpler site navigation, easier access to information, account management tools, more content, and an improved search function, according to the insurer.

“The new site continues to deliver the high standard of customer service our constituents have come to expect from MetLife, but it now offers a more user-friendly, accessible platform designed to focus on each visitor in a personalized way,” says Beth Hirschhorn, senior vice president, global brand and marketing services. “The new design refreshes our brand and reflects our ongoing commitment to our clients.”

MetLife recognizes more customers use the Internet for tools and information when making decisions for their families and businesses. By enhancing content, navigation, and the search functionality, the site provides a captivating experience for all visitors to the site, resulting in higher customer satisfaction, says the carrier.

The site introduces targeted home pages aimed at the company's main constituents: individual consumers, institutional clients, and brokers/consultants. Each group has access to content directly related to its needs through three navigation tabs.

The new site is based upon the same standards that led consumers to Life Insurance Selector and Employee Benefits Simplifier tools that were introduced on metlife.com last year.

The Life Insurance Selector helps to remove purchase barriers and enable consumers to feel comfortable during the life insurance decision-making process. The Employee Benefits Simplifier helps people identify which benefits are right for them and offers recommendations, particularly when it comes to coverage levels and benefits selection. These tools offer consumers a better understanding of how much life insurance and what type of policies are appropriate for their protection needs.

In addition to enhancing the user experience, the redesigned Web site is equipped to support MetLife's operational business goals by allowing for metrics to assist in understanding progress toward customer experience goals and revenue growth.

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