With jokes about American International Group getting more frequent and increasingly vicious, AIG is taking steps to re-brand its property-casualty insurance operations. AIG insurers can run, but can they hide from their parent's toxic image?

When "Saturday Night Live" reported on the federal government's latest commitment of another $30 billion to keep American International Group out of bankruptcy, its fake news anchor announced that AIG would use $15 billion to build the world's biggest toilet, then use that to flush the other $15 billion down the drain!

When a caller to a New York radio sports talk show asked whether the Yankees had insurance to cover the $27.5 million salary of injured star Alex Rodriguez, the host said that if so, he hoped the policy wasn't with AIG, because it was probably worthless!

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