Selling "green" insurance products might be just another niche for a carrier. But to effectively market coverage for such exposures to true believers, it helps to "walk the walk" if you're going to "talk the talk" about the need to confront climate change, leading players in this growing field say.

There are a growing number of global insurers making the commitment to not only create the kind of insurance products the world is calling for to support a more sustainable environment, but also to make environmental sustainability an integral part of their corporate culture.

For example, for the past few years Allianz has produced a sustainability report that "describes our work to build value for our customers, employees, shareholders and the community," Michael Diekmann, chair of the German-based insurer, wrote in the document.

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