Grange Insurance introduced a new brand identity to reflect the company’s heritage and financial security while promoting its desire to create innovative, customer-focused products and position independent agents as valued insurance experts. A new logo is part of Grange’s rebranding effort and is visible on the company’s Web site,

In conjunction with the brand launch, the company is introducing new television, radio and print commercials. Company officials will also be traveling next week to meet with agents in 16 cities throughout nine states to share more about the brand and overall company operations.

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