In case you thought insurance industry bashing in pop culture was a relatively recent phenomenon after reading my Jan. 12 column about the negative image of evil carriers perpetuated in the new TNT drama, "Leverage," think again!

One reader pointed out the stereotypes in the popular 2004 animated film, "The Incredibles," where "the main character's soul-sucking job is...an insurance adjuster!"

According to the plot summary posted on the Internet Movie Database, "Mr. Incredible is a superhero--or he used to be, until a surge of lawsuits against superheroes submitted by the people they've saved forced the government to hide them in witness protection programs so they could lead normal, anonymous lives."

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