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News lately has been grim–layoffs, manufacturing plant closures, and bankruptcies–and the duration of the economic slowdown is uncertain. For producers, the economic situation points to reduced premiums, particularly for policies rated on revenue. While there is talk of a return to a harder market, there are no guarantees. Producers developing business plans for 2009 based on a hard market and economic recovery may not have a sound business strategy. So where does a producer find opportunities? One answer is going green.

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