Unless a family member is in the business, kids don't typically grow up wanting to sell insurance. Partly to blame is the unexciting circa 1950 stereotype of someone knocking on doors selling life insurance. But there is a whole new world out there, one filled with great monetary potential, and yes, even excitement, that Generations X and Y need to know about. The problem is, many of them do not.
"Young folks are not being marketed to by insurance in the same way that they are by other industries," said Lisa Harrington, vice president of education at the Florida Association of Insurance Agents (FAIA) in Tallahassee. "We need to get the word out about what a wonderful and stable career insurance is to those folks, who don't see this as a romantic or sexy career. They think it is just another office job, and sometimes that gets in our way.
"Wouldn't it be cool to have a version of CSI for insurance?" she said, half-joking about how the popular show and its spinoffs jumpstarted enormous interest in the field of forensics. "Actually, there is a lot of criminology involved in insurance: arson and fraud, false claims, and workers' compensation folks who say they can't work but can go out bowling. You go to Lloyds of London and they have a whole division of criminologists just to find fraud."
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