In case you're wondering why the insurance industry has such a poor public image, one big problem is how the business is often characterized in popular culture as the epitome of evil. The latest example is the new TV series, "Leverage."

In a Dec. 8 preview article headlined "Hail To The Thieves," TV Guide notes that lead character Nathan Ford "used to spend his life abiding by the law, tracking down bad guys as an investigator for an insurance company." WOW, I thought! At last!! A TV show about a good guy in insurance!!!

I should have known better. "When tragedy strikes and his own family needs help, the [insurance] company he's spent years working for turns its back on him, so Nathan switches sides," the article adds.

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